Wednesday night, I headed up to The Bindery, a lovely bookstore and author reading space in San Francisco, where An Xiao Mina discussed her newly published book, Memes to Movements: How the World’s Most Viral Media Is Changing Social Protest and Power, with Robin Sloan.
Lively and entertaining, the discussion considered whether cats or goats are lords of the meme world (depends where you’re at), the ways Chinese citizens use memes to work around the country’s internet restrictions, decoding memes and the importance of translation for a deeper understanding of culture, and how spreading misinformation isn’t that different from digital marketing. I’m excited for the chance to read this book and to dive more deeply into memes and the power they have in the world.
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